Referrals Begin To Take Shape

Business, Network Marketing.

How to turn on a stream of referral flow: part 1 - no matter what your type of profession, whether it' s a white collar or blue collar industry, you can place ads with your mug and your contact phone number all over the place, both online and off. And it certainly doesn' t mean they will send you any referrals.

But that doesn' mean people will call you. - the fact is, you' re likely to be ignored for referrals worse than had you just done nothing at all! This contributes to referral flow. Those professionals who are using a referral system and generating hundreds of thousands of dollars in new referrals each do one thing that others overlook: They position themselves and their company' s as experts. The reason this encourages introductions and referrals follows this simple equation: A+ B= C. A= Prospects Seek Help( Pre - Referrals) The' A' represents people who would be your prospects are people generally in need of help. Allow me to explain this, as it relates to active referral generating activities.

They have an issue or problem and need a solution that will meet their needs. - but they are open to referrals. They may not be thinking about being referred or even asking for a referral. As an example, these people may be chatting on forums, sending emails and articles out, writing reviews and perhaps even complaining and explaining about their needs. For example, maybe their software doesn' t work right or maybe they need a guide to explain the latest SEO( search engine optimization) strategies that work best. Referrals begin to take shape. Regardless of the problems and issues of focus, these people need help.

B= Quick Finds( Current - Referrals) The' B' represents where these people search for help and how. - the natural evolution of this creates a spark that encourage referrals. Most often in this age of the click, for instant Internet info, people want fast solutions. So this means they will probably seek quick answers for the problems where they are complaining. They have little patience. This creates opportunities for them to be open to discussions about introductions and referrals.

You may not know exactly what you want, but when you near an exit ramp on the highway and know the next exit is well over 100 miles away, you pull off for food, noting a couple of eating establishments listed on a billboard just before the exit. - this is similar to your being starving while on the road, going on a long trip. C= Solutions( Action - Oriented Referrals) Now which eating establishment do you choose? Now McDonald' s may not have been your first or even desired choice. This is' C. ' You note a McDonald' s and a place called, Ma and Pa' s Roadkill. However, you have no idea who Ma and Pa' s Roadkill is or why it' s off in the back of a wooded area, either, not well lit.

You want no risk of getting sick while en route nor of chancing something that may taste awful, and you want to be safe. - you are traveling alone and from five states away and never heard of them. So you go to McDonald' s because trust is issue, safe transactions, reliability, etc. are all important. Positioning yourself and company is more important than advertising. Bottom line in generating consistent referral flow: reliability, and trust which serves a prospects needs to meet them in a satisfactory manner. It is critical to generating consistent rferrals. Have you begun to turn on your stream of referral flow?

So, are you presenting yourself and your company as a' C' or not? - look and see!